Private production

OVA Radar

Finds Moroccan businesses that thrive offline but are invisible online, scores them, and drafts the first message in Darija, Arabic or French. Email goes out on its own. WhatsApp waits for a person.

  1. 01

    The problem

    Moroccan businesses thriving offline and invisible online. Agencies need them found, scored, and approached in the right language — Darija, Modern Standard Arabic, or French.

  2. 02

    The system

    A multi-tenant lead engine: discovery, scoring so the best surface first, and a drafted first-contact message per lead in the right language. Email ships automatically over SMTP; WhatsApp outreach is deliberately operator-confirmed — the system prepares, a person sends.

  3. 03

    The discipline

    The messaging platform’s outreach limits are treated as law, not obstacle. Automating first-touch WhatsApp burns the customer’s own number, so the design refuses it: one primary action per lead, a real deep link, and a pipeline no abandoned send can corrupt. Verified by an automated Playwright suite.

Built with

Status
PRIVATE PRODUCTION · NOINDEX
Role
ARCHITECT & BUILDER
System
TYPESCRIPT · REACT · SUPABASE · PLAYWRIGHT
Evidence
PRODUCTION SYSTEM · AUTOMATED TEST SUITE

The pipeline, running

Live demo · sample data

OVA Radar’s pipeline, rebuilt as a live demo.

How it works

Each lead carries three signals with fixed weights — no website 40, phone listed 30, recent reviews 30 — scored out of 100.

The first message is filled from the lead’s own trade and city, in the language that lead reads.

The email line opens by itself. The WhatsApp line is a hand valve: the system prepares it, a person sends it.

Blueprint mode — the systems behind the work. Press B to return.